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The Baader Meinhoff Phenomenon

The Baader Meinhoff Phenomenon, otherwise known as the ‘Frequency Illusion’ is caused by our brain’s ability to recognise patterns. Have you ever bought a car and then noticed how many other cars there are on the road with the same make, model and colour as yours?

That’s the frequency illusion in action.

In this podcast, we delve into the phenomenon, ask why it happens and then look at how we can use it to achieve success and improve performance,

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